Local Caller ID Best Practices
Expanding to new geographic markets makes it more important than ever to build credibility with the local community. With rampant spam calls targeting consumers, people are letting calls go unanswered– and even blocking numbers they don’t recognize.
Local Caller ID display helps global businesses push through the noise by establishing trust through recognizable phone numbers. Getting into a new area is hard enough – deploy these Local Caller ID best practices and begin engaging with customers using a professional and legitimate outbound dialing service to increase customer engagement.
1. Understand your call strategy
Think about the outbound calling component of your call strategy and how it compares to your inbound service. Make sure to discuss your call termination initiatives with key stakeholders and how the allocation of outbound calls your agents make will influence your outbound phone number selection.
For example, if your call strategy has agents cold-calling customers from long distances, your outbound numbers need to have reliable Quality of Service (QoS) to ensure uninterrupted conversations. Your cloud voice provider should have the capability to minimize dropped calls and stabilize audio, so you can focus on building awareness and engagement for your business with Local Caller ID.
2. Use local numbers with matching area codes
Set your Local Caller ID to the area code your customers reside in. When they see a local number on their screens, they’re more likely to engage because of the familiarity and tie-in to the community.
Use Local Presence Dialing phone numbers to set up Local Caller ID and increase your call back rate. Its two-way communication provides outbound and inbound voice service, so if your customers miss a call, they can easily dial you back.
3. Modernize your business communications stack
Multinational companies generally operate on disparate infrastructure because their various global call centers each have different needs or business functions.
With your communications stack comprised of multiple different phone systems and contact center platforms, it can be tough to manage your outbound voice service. That’s where application modernization can help.
A cloud voice provider allows you to evolve your communications environment through the integration of supplemental voice services. As you expand, optimize your global reach using Local Caller ID to establish a local presence, improve awareness, and increase answer rates.
4. Adhere to local telecommunications regulations
Where you get your Local Presence Dialing phone numbers matters. Make sure they’re reliably sourced and adhere to all local compliance and regulations for the regions where you do business.
- Include all required information for porting outbound numbers
- Abide by robocall mitigation laws and consumer privacy compliance
- Represent your business accurately if you also use CNAM
Misrepresentation is serious, so you must set up your CNAM caller ID accurately to avoid being flagged for spam or fined. CNAM is limited to US/Canada phone numbers, but a company in violation of the FCC’s Truth in Caller ID Act will have to pay $10,000 to $1,000,000 per offense of the law.
5. Develop a cost-benefit analysis for outbound number types
You’ll be able to see the value of Local Presence Dialing numbers when you weigh the Local Caller ID benefits and the costs.
Consider the tangible and intangible costs associated with outbound numbers. What devices can they be made from? What are the call rates and fees? What calling plan is best?
Local Presence Dialing phone numbers carry a small premium because of their reliable display of Local Caller ID. Your cloud voice provider should be a resource with which you can develop your cost-benefit analysis and compare the results to your customer engagement goals.
Local Caller ID Best Practices for Businesses Increases Customer Engagement
Credibility and trust are the cornerstones of effective customer engagement in a new location. Customers are bombarded daily with calls on their mobile and landline devices. Do you want them to ignore yours or answer it?
Local Caller ID for businesses pushes past the noise to increase engagement and provide you with an in-country presence at the same time. It’s all in our How to Increase Global Call Answer Rate webinar. Learn how to overcome international barriers, set up two-way local numbers, and effectively connect with your local customers even if you’re thousands of miles away.
Look & Sell Local
Looking for a simple way to make better connections and increase global answer rates without having a physical market presence? Local voice + caller ID is the way to go.
